
Par
Jean-Maxence Granier
Think-Out 2010-06-09 10:02:27

Greetings from Shangaï Business Review/June 2010/Volume 7 : Issue 6

Riding on the Brand Wagon
As the world’s branded consumer goods roll out aggressive expansion plans in China, they are focusing more on issues of quality and brand awareness than IP protection... By Jakub Lewandowski
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